ThisThat is redefining brand lift, so we can re-imagine the $4T marketing industry.

<aside> <img src="/icons/rocket_orange.svg" alt="/icons/rocket_orange.svg" width="40px" /> Data, MarTech

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<aside> <img src="/icons/map-pin-alternate_orange.svg" alt="/icons/map-pin-alternate_orange.svg" width="40px" /> London, UK

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<aside> <img src="/icons/video-camera_orange.svg" alt="/icons/video-camera_orange.svg" width="40px" /> Book Call

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<aside> <img src="/icons/invitation_orange.svg" alt="/icons/invitation_orange.svg" width="40px" /> [email protected]

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<aside> <img src="/icons/phone-call_orange.svg" alt="/icons/phone-call_orange.svg" width="40px" /> +44 7500948206

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<aside> <img src="/icons/globe_orange.svg" alt="/icons/globe_orange.svg" width="40px" /> LinkedIn

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Pitch Deck

ThisThat_PITCH_DECK.pdf

ThisThat (Edited).mp4

Investment Highlights

• Revenue: £3m+ RunRate
• Cash: £765k profit in 2023 and £1.3m liquid EOY 2023
• Funding to date: Bootstrapped 20x growth in 2 years, and raised £450k from 4x Unicorn founders in Q4 2023
• Client Acquisition: Instant CAC repayments (£21k rev on day 1 with £15k CAC)
• Client Growth: 4.6x avg growth /client already! with £245k AACV (incl. renewals at $500k and $300k)
• Opportunity: Decacorn - competitors Nielsen and Kantar are doing $3.5b+ in turnover each
• Awards: Won Best Tech in Influencer marketing 2 years in a row
• Business Model: Data company powered by B2B SaaS

Fundraising Timeline/ Investors Ask

“We will start raising £5m+ from 18th of March onwards”

About Founder

Max is a Creative Scientist. Now he's a global leader in marketing strategy. Before that he was an AI research supervisor at the University of Edinburgh and a competitive snowboarder.

About Company

ThisThat has re-written the entire infrastructure behind Brand Lift, a marketing measurement solution primarily dominated by legacy firms Nielsen and Kantar. ThisThat has solutions for both ends of the market, the best-in-class solution now used by the likes of Meta, Amazon, Unilever and Uber and an accessible solution (offering what Nielsen/Kantar do but in hours not weeks and at 1/10th of the price).

<aside> <img src="/icons/video-camera_orange.svg" alt="/icons/video-camera_orange.svg" width="40px" /> Sounds interesting? Book a call with the fellow via calendly here.

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https://embed.notionlytics.com/wt/ZXlKM2IzSnJjM0JoWTJWVWNtRmphMlZ5U1dRaU9pSnZSbEp0VUdaTmRWVlVjbVI0TjNGa2JsQTJZaUlzSW5CaFoyVkpaQ0k2SWpkaE5USmxZVFkxWVdFd01qUXpOVFk1TVRZeU1qVXhNREV4TWpkaE5EZzBJbjA9